The blogs deal in short postings of news, typically around 200 – 300 words long. This is less than half of the length of a typical standard website page. This short news posting is also easier for clients to feed us with content. Clients can find a 500 – 700 word standard web page daunting in terms of ‘filling it’. It is much easier to provide us with 200- 300.
In addition to its brevity, there are other advantages to the blogs that we integrate into our clients’ websites.
Its is easy to insert links into each posting, taking the visitor, and, very importantly, the Google robot, to the relevant page on the website, to follow up their interest, and hopefully convert with a sale.
Each new post comes complete with Page Tag, Header Tag, Description Tag & Keyword List – ideal for maximising the SEO benefit of every blog post. We are certainly finding that links from our Autus blog postings are well received by Google. They figure highly when we search for links to our own pages and also our clients’ web pages when we post articles about them. This has now become a part of the Autus SEO strategy – posting articles about our clients and including deep links to the inside pages of their websites. So instead of linking to a bathroom client’s home page, we will link from a blog on showers to their showers page. This is known as deep linking, and is an activity recommended to webmasters by Google.
There is a lot more to say about the benefits of website blogs, but this blog post has already run past 340 words, so I will save more detail for the next blog related posting. If you need to know more before then, call 0161 278 2534 or e mail firstname.lastname@example.org
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