Chelmsford Database Backed Website – Allied Self Drive Hire
Allied is a large scale vehicle hire business, one of the largest independent vehicle hire businesses in Essex. Allied are particularly strong in van and minibus hire and operate from two branches, in Chelmsford and Brentwood.
Chelmsford & Brentwood Van Hire SEO
Given the criticality of the location element of the SEO for this business, we created and market two websites, one for each locality – Chelmsford & Brentwood. This enables us to give 100% focus on the operating location in the Search Engine Optimisation for both sites. This marketing strategy works for Allied, with top of page 1 positions on Google for all of the target search phrases for both Chelmsford and Brentwood.
Database Backed & Online Booking Website
The website features a database driven vehicle page section and an online booking function. This feature has been developed and honed over time and makes use of current technology to give the website user the best experience possible.
Responsive Design E Commerce Website
The website has been recently redeveloped, to incorporate Responsive Design. This facilitates booking via mobile devices, a very significant feature for websites in the vehicle hire business. Statistics show that in the vehicle hire sector, viewing by desktops and laptops is steady, with all of the growth seen in hand held devices.
Chelmsford Client Website – Multi Building Services Ltd
Multi Building Services is a young, dynamic building business, based in Chelmsford, Essex. MBS has carved out a niche in house rebuild, renovation and extension in areas such as Chelmsford, Theydon Bois, Brentwood, Epping and South Woodham Ferrers. Through his involvement with property upgrades, MD Nick Seels has recognised the potential in the market place for Air Source Heat Pumps (ASHP). Air Source Heat Pumps are a highly efficient method for heating homes, schools, hospitals, offices and warehouses. They are highly sustainable and an excellent choice for anyone seeking to save on fuel costs and reduce the carbon footprint of their property.
Introduction of ASHP on the Website
In the launch version of his website we incorporated some detail on ASHP, and grew it gradually on the website, in line with Google’s guidelines. This work generated some interesting business on ASHP, enabling MBS to gain valuable experience in ASHP specification and installation.
Result of ASHP on the MBS Website
A serious extension of the content promoting ASHP on the MBS website has been picked up by a developer of a large scale housing development. In co-operation with the local authority the developer has specified that the project will follow the sustainable homes model.
MBS have been appointed to install an ASHP system for this development of over 20 properties – and it all originated from the progressive promotion of this activity on their website, in line with the Autus recommended promotional strategy.
Chelmsford Website Client – Chelmsford Roofline
Chelmsford Roofline undertake the replacement of guttering, fascias, weatherboard and soffits. The business operates in the localities of Chelmsford, Billericay, Wickford, Epping, South Woodham Ferrers and Brentwood.
The Chelmsford Roofline website emphasises the quality products that the company installs. There are lower cost products on the market but the business considers that given the challenging environments the products are installed in, the longevity of the installation warrants purchasing high quality roofline products.
The website is very well optimised for the various prime terms in the target locations, and achieves the Google positions required. As a consequence the customer enquiry levels through the website are at a high level – and our customer is delighted at the consequent boost to business growth.