Website Design & SEO Marketing – Dan Medica (North) Ltd, Salford, Manchester
This website client operates in the specialist wheelchairs field, a very discreet niche in the medical supplies market. These wheelchairs and other mobility equipment are sold to the NHS, NHSS and other organisations with responsibility for mobility provision.
The client is a PASA approved supplier to the NHS and NHSS and the wheelchairs comply with current ISO and BS requirements. Dan Medica are listed in the NHS-Cat Catalogue.
Dan Medica wheelchairs are built to a modular system. This enables the optimal configuration for each bespoke patient requirement. Mobility specialists issue prescriptions to Dan Medica, who then recommend the precise specification of the wheelchair to meet the user’s needs.
Dan Medica also operates a wheelchair hire service in the Salford and Greater Manchester area. These wheelchairs are offered at competitive rates and are popular at exhibitions and other events in Salford and Manchester and also for use trips abroad. Childrens’ wheelchairs are also available and a delivery service operates in Manchester and Salford.
The Dan Medica (North) Ltd website design includes a Content Management System (CMS) which the client uses to make routine updates and modifications.
Database Powered Website for – The Mobility Market
This website is an online marketplace, where buyers and sellers ‘meet’ to buy and sell previously owned health and mobility related products. The functionality of this website has been constantly refined in the ten years since its launch. TMM is a very customer focussed organisation and is owned and managed by experts in the medical and mobility sector.
The principle of this website is very simplistic and thus easy for the non-expert to operate. Sellers offer products, buyers contact the sellers and do the deals. The TMM revenue stream is from the product listing fee, paid online, in order to list each product on the website.
This website has a bespoke, but very user friendly CMS, through which the client controls the website.
Equally important, users are guided through the steps of transacting their business online in a very relaxed, simplified and jargon free process.
A broad based programme of SEO is applied to this website and its popularity has grown enormously over time and as the public at large has become more familiar and comfortable with online interactions of many kinds.
Database Powered Website for -The Mobility Market USA
Encouraged by the success of The Mobility Market website, the client expressed interest in a similar website for use by residents of the USA. A significant encouraging factor was the number of US residents using TMM website. Autus, along with the client undertook detailed research to establish the viability of such a website. TMMUSA website has a number of specific features which make it suitable for the US market, however, the underlying design technology of the two websites is similar. Please see the website technology summary below.
TMM and TMUSA Website Technology Summary
TMM and TMMUSA are both database powered websites. They use a number of technologies including ASP VBScript and Microsoft Access to achieve the desired end result.
Both sites include a user sign up and verification process. Every user has their own advert management system with payment provider integration to take secure card payments when an advertisement is placed.
The stand out technical feature of both sites is the simple and effective advertisement search, buyers can find what they are looking not just by browsing categories but also using the powerful ‘keyword’ match search which queries the database in lightening fast speed.
Finally, the website administrator has a secure content management system to manage users accounts and advert approvals with complete overriding control of all advertisements placed.