Unimatic – Wallsend, Tyne & Wear
Autus was appointed to create the web presence for the Unimatic range of industrial dust collection units. The business is in a strongly competitive market, with several US based multinationals competing in the UK arena. It was therefore important to highlight the special features of the Unimatic range.
Most competitor sites presented lots of technical data in a very unfriendly manner. We focused on presenting the data of prime importance clearly and concisely.
There are several features of the unique Unimatic design which are beneficial to users. Many units are available ex-stock and the entire construction is undertaken in Wallsend, Tyne & Wear – the 100% British manufacture is a significant competitive advantage.
We undertook significant pre-marketing of this response design website. The site sat on page 8 of Google at launch – three weeks later it was the third site on page one on Google for the prime search term. A strategy for consolidating numerous other search terms on Google is now in place and producing results.