Autus Web Design & Marketing

Technology House, University of Salford, Manchester M6 6AP. Tel: 0161 278 2534

2010 – The Business Recovery

2010 – The Business RecoveryLate 2008 saw a massive downturn in the UK, and world economies. We know that this is not abnormal – it is a part of the business cycle that has been rolling for the last 200 years or so. Governments like to think that they have the insight and policies to ‘put an end to boom and bust’ – but they clearly don’t. Poppleton & Appleby, business recovery experts and long standing Autus clients, were predicting a catastrophe based on the over availability of cheap credit, for two years before it happened. Many people saw the problem, but people with the influence to prevent such a catastrophe did not act.

Late 2009 –  Better Prospects Seen

Since late 2009, at Autus we have experienced a significant improvement in the expectations of our clients, and of prospective clients. In early 2009, there was more of a siege mentality – baton down the hatches and weather the storm. So if an expense could be cut – it was cut, simple as that. In the second half of 2009 we saw a different attitude prevail. Companies were starting to believe that they would now come through the recession- they could see light at the end of the tunnel.

An Effective Website – A Vital Business Recovery Tool

This new belief generated a widely applied approach to website development by clients. The rationale goes like this:

  • We believe that we will survive the recession.
  • New orders /projects in our business sphere are still scarce.
  • If a new order / project is available, it is vital that we have an opportunity to tender for it.
  • If this is to be the case, potential customers need to be aware of us, and more - our business must be presented in a manner which attracts new enquiry.
  • Funds for marketing are still restricted.
  • The cost benefit analysis shows that investment in a well developed and Search Engine Optimised website is an extremely cost effective and fundamental component of our new marketing mix.

Web Strategy Review

Autus is benefitting from this fresh approach. Most of our clients are working with us to review the current conditions in their market and setting out the website strategy to start of the new decade. May new clients are also talking to us about optimising or totally re-developing their websites.

If you would like a review of not only your website content, but of how your website should be leading your marketing strategy, the please e-mail David@autus.co.uk or call 0161 278 2534. Autus founder David Clough has over twenty years experience in multi-national marketing, company direction, non executive director roles and web marketing strategy. As a business consultant he has vast experience of numerous markets and brings this insight to bear in recommending the precise web based strategy for highly cost effective business promotion.

To read more on the significance of Website Investment please visit Credit Crunch page.

 

Web Design & SEO Marketing Wigan – Client Testimonials

Please see testimonials from our website development and SEO clients based in Wigan on the Website Clients, Wigan Testimonials page.