Autus Web Design & Marketing
Technology House, University of Salford, Manchester M6 6AP. Tel: 0161 278 2534
Why use a Promotional Video on My Website?
There are several reasons for the explosion in popularity of promotional videos used on websites:
Use YouTube to Enhance Your Website’s Google Presence
When we produce a promotional video for your website we also search engine optimise it and load it onto YouTube. This substantially improves the attraction of your website to the search engines, Google in particular, who own YouTube.
Engage Visitors Longer – Google is Watching...
A promotional video will encourage visitors to stay longer on your web page. This is good for two reasons. If visitors are engaged, they are edging closer to buying. Secondly, Google now sees how long visitors stay on a web page and includes this in its formula for placing your website, in response to searches.
Website Video Supporting the Website’s Message
We do not suggest replacing text with a promotional video. The website video should be used to support the website’s text – consolidating the visitors’ view of your product or service, guiding them along the client conversion pathway.
2 Types of Promotional Website Video
The Landing Page Website Video
A website video on your landing page is a very effective way of using video to increase the response to your website. A well-made, relevant and informative website video with a strong call to action will:
- Bring traffic to your site from YouTube and other video hosting sites.
- Make your product or service stand out amongst the competition.
- Increase the time potential costumers spend on your website.
- Increase the return rate of visitors to your website.
- Help Google and other search engines to understand and categorize your website’s content, hence improving your Google ranking.
The Product or Service Demonstration Website Video
A website visitor is far more likely to watch a video outlining the features and benefits of your product or service than read text detail. Which would you prefer? We use video to enable visitors to learn about your product in a different dimension.
Example Website Promotional Video
Here are some example website videos produced by Autus.
Creative Apparel
Motion Graphics
Media City
Mitsubishi
Documentary
Specspost Landing Page Video:
Go Gel Nails How To Video:
Simply Networking Testimonial Video:
Website Promotional Video – Competitive Pricing, Excellent Value
Our website promotional videos are very competitively priced. Furthermore, they are produced by a specialist in video based websites, who is fully conversant not only with the technical details of website video production, but also with maximizing the marketing and SEO benefit of the video.
These website videos can dramatically strengthen the ‘connection’ established between the casual website visitor and your company, your product or your service.
You will be pleasantly surprised at how little an Autus website promotional video costs. We are website designers and Search Engine Optimisation specialists, working with SME’s (Small & Medium Sized Enterprises). We are well aware of the budgetary constraints that our are target clients work under and we know that in many cases, one of our website promotional videos can cover its cost simply through the added SEO it brings to a client’s website.
To discuss how a website promotional video can improve the effectiveness of your website, call David Clough now on 0161 278 2534.
Our Free Website Promotional Video Tip:
YouTube is your friend!
4 reasons why…
- It’s a simple and free video hosting service.
- It drives “passing trade” to your site from searches and related videos, etc.
- Most search engines consider the Youtube meta-data (title, description, tags, rating, etc.) connected to the video when analyzing and ranking your site.
- Most importantly for SEO, Google rates YouTube videos higher than other hosting services.