Autus Web Design & Marketing
Technology House, University of Salford, Manchester M6 6AP. Tel: 0161 278 2534
Why use a Promotional Video on My Website?
There are several reasons for the explosion in popularity of promotional videos used on websites.
- When we produce a promotional video for your website we also submit it to YouTube. This substantially improves the attraction of your website to the search engines.
- It will encourage viewers to stay longer on your web page. This is good for two reasons. If visitors are engaged, they are edging closer to buying. Furthermore, Google now identifies how long visitors stay on a web page and include this in their criteria for placing your website in response to searches.
- We do not suggest replacing text with a promotional video. The video should be used to support the web page text – consolidating the visitors’ view of your product or service, guiding them along the client conversion pathway.
3 Types of Promotional Website Video
We identify three types of promotional website video:
The Landing Page Website Video
Research data tells us that a promotional website video on your landing page is the most effective way of using video to increase the response to your website. This is also the best use of video to improve Search Engine Optimisation (SEO).
A well-made, relevant and informative website video with a strong call to action will:
- Bring traffic to your site from Youtube and other video hosting sites.
- Make your product or service stand out amongst the competition.
- Increase the time potential costumers spend on your website.
- Increase the return rate of visitors to your website.
- Help Google and other search engines to understand and categorize your website’s content, hence improving your Google ranking.
There are many variations of Landing Page Video. Please e-mail us with your contact details and we will discuss which presentation is right for you.
The Product or Service Demonstration Website Video
A website visitor is far more likely to watch a video outlining the features and benefits of your product or service of your product than read text detail. Which would you prefer to do?
And you don’t have to make a choice. You should still describe your offer as Google’s robot loves to read html text. The video is there to enable visitors to experience your product in a different dimension.
Product Demonstration Website Video Content
A product / service demo website video should include the following:
- Give interesting information about the special features of your product or service.
- State specifically how the product meets or exceeds expectation. Eg. saved time, saved costs, reduces carbon footprint, makes people happy…..
- Give the website video viewer a clear call to action. Eg. “Visit this web page to find out more!” or “Send this webpage and video to your manager!”
Brand Awareness & Consolidation Website Video
Consolidating your personal or company brand, increasing trust in you as an expert is an excellent use of web based promotional videos.
An accountant, the owner of a conservatory business or a vehicle service station could present in a short video. They explain the values of their business, what drives them and demonstrate their genuine commitment to the client, via their level of quality and service.
Our Free Website Promotional Video Tip:
YouTube is your friend!
5 reasons why…
- It’s a simple and free video hosting service.
- It drives “passing trade” to your site from searches and related videos, etc.
- A Youtube video on your site can look very professional if formatted correctly.
- Most search engines consider the Youtube meta-data (title, description, tags, rating, etc.) connected to the video when analyzing and ranking your site.
- Most importantly for SEO, Google rates YouTube videos higher than other hosting services.