Websites designed for business growth - sweat that asset!

Can we ask you a question?

How do you treat asset purchases in your business?

Larger businesses will develop a detailed justification for the asset purchase. Even a smaller business will calculate the expected return from that asset over the period of its life. Did you apply the same discipline to the purchase of your website?

We consider a website to be an asset in our client’s business. Before we start any website development we discuss with the client the business’ marketing strategy. Unless we have a clear appreciation of the marketing strategy, how can we develop a website that supports it?

We appreciate that for quite a lot of businesses, the marketing strategy may not be documented, but the essence of it will lie in someone’s head. David Clough has vast experience of strategy development, marketing and company direction. His first task is to sit down with you and identify where you wish to take your business. He will then develop with you the structure and content of a website that will support, and usually accelerate the delivery of the strategic aims of the business.

A Website Integrated into the Marketing Strategy

Once we have an appreciation of your strategic direction, we work with you to develop a website designed to achieve the delivery of these objectives. Examples of this being:-

1. Product Focus
   We look at your product emphasis today, and then we question where your emphasis will be in 3 – 5 years time. The two answers are quite often different. This may be due to the maturation of a young business, or a response to market trends or developments.
2. Target Market
   This consideration influences many of the aspects of the development of an Autus website.
   • A website developed for B2B often requires a very different visual concept and text presentation than a site aimed at the public, B2C
   • Colours, website visuals and features such as Flash are selected specifically for the specific target market
   • Site content such as FAQ, Testimonials, News, Forum, Case Studies are selected on the basis of the attraction to the target viewer
3. Keyword Development
   For most clients, search engine positioning is an important consideration. Quite often a client will have several products and thus wish to target a number of diverse markets. It is vital that we gain a clear insight of the priority structure of these requirements, to ensure that the Search Engine Optimisation strategy is correctly targeted to deliver the client’s marketing objectives.

Many web design consultancies are still primarily technically oriented and others are focus strongly on graphic design. The danger here is that clients receive a website that meets high technical standards and is visually appealing, but is oblivious to, or simply runs alongside, the marketing strategy.

Autus clients receive websites that meet high technical and visual standards. Significantly, they also receive a website designed in every aspect to support and accelerate the achievement of the business goals.

To discuss how Autus would help you to achieve your business objectives call for a free consultation on 0161 278 2534 or visit Contact.