David build our website a number of years ago and the design does seem to stand the test of time, as other hair dressers often comment on the style and design of the site.
We now have quite a lot of experience of website activity relating to the hairdressing business and David visits us regularly to help us to update the site. All of our updates are done as part of a continuous development strategy for the website. This helps to ensure that our visitors see fresh material when they visit the site. It also helps with our search engine positioning for a number of very specific key phrases for us.
We have tried out selling hair care products on the web. We discovered that this needs quite a heavy resource in terms of staff time to maintain the currency of the website and to deal with order fulfilment – people always order what you don’t’ have in stock…! Hair care products is a very competitive area of web trading and as David says “there is always someone who needs the order more than you, and will sell the product £1 cheaper to get the deal”
So we now concentrate on attracting people to our salon for specific services. Ionic hair straightening is a speciality of ours. David has applied numerous techniques to get us well placed on the search engines for this service. We have visitors from East Lancashire, Cumbria and even a couple of ladies from Malaga, Spain, who found us through our website…!