Successful E Commerce Websites from Autus

Many small businesses are now exploring the opportunities offered by e commerce.

So, First – A Warning…!

The media is full of the fantastic success enjoyed by people running online businesses. And its true, there are many new businesses founded on the web each month which go on to become runaway successes.

But much less is said of the far greater number that flounder on the digital rocks and sink out of sight.

Autus’ digital marketing specialist will guide you through the e commerce development process, to give your online business the best possible chance of success. He will cover several important considerations:

Online Marketing Analysis – Will my product sell on the web?

We will help you to challenge yourself, rather than reassure yourself, that it will. It is easy enough to price check your products on the web. This should be done thoroughly, as many people are shocked at how low online prices are, and how low their margin will be.

Moving on from this exercise, we explore the e com scenario for the clients. A successful e commerce website needs to be:

  1. Affordable against the client’s budget

  2. Manageable by the client

  3. Well designed and constructed

  4. Effective in selling the product

  • Tools & Electrical are in a very competitive online market place. Our website is easy to manage and attracts a healthy level of business in relation to the resources we need to invest in it on a day to day basis.
    David Fildes
    Director, Tools & Electrical Ltd
  • Autus have now developed four websites for our group. We really appreciate how David develops a feel for our business and explains the actions he recommends to move our websites up the search engine rankings. Our latest website sells LED lamps and we have been very pleased with the response we have had to date.
    Rob Gamble
    Managing Director, Luxlite Ltd

E-commerce Affordability

Several factors should be brought together to represent the true cost of an e commerce website.

The initial investment in the website is the first consideration. This is largely dictated by the system chosen and especially the product data input costs. If the product data is available digitally this can save considerable time – and cost.

For a successful e commerce website, the site must earn a strong position on the search engines. It should be well optimised at launch, and an ongoing strategy for SEO must also be mapped out and included in the project budget, as this cost may be substantial.

E-commerce Website Design

Many e commerce websites are cluttered, overstuffed with content and difficult to navigate. Often the transaction process is unnecessarily long and complicated.

An e commerce website should have a graphic design and character that is appropriate for the target market. A website selling catering equipment or electrical components should have a very different feel to a website selling hair care products.

For any e commerce site, layout, product presentation and website navigation should be well thought through and always with the customer in mind.

The site must attract and engage the visitor immediately, encourage and help their product search, then guide the customer through a clear and simple transaction process.

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Call Us Now for E-commerce Success

Call Autus now on 0161 278 2446 to arrange a no cost analysis and proposal for your e commerce business, or e mail

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Autus Web Design & Marketing, Salford, Manchester – E-Commerce Website Development & Design Specialists. Responsive Design for Smartphone & Tablet Mobile Access. Content Management, Simple Easy Updating. Guidance for New E Com Sellers, Free Consultation.

Autus – Your Digital Marketing Partner. Call our Salford office now on 0161 278 2534

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