Natural stone floor cleaning & maintenance is a very specific niche market. David Clough is obviously very experienced in market analysis and product placement as well as web design. He sets out the content of our website and adds to it regularly to keep the website fresh and interesting. We simply answer his questions and provide the information and David’s staff do the rest. We get some very interesting new jobs from the website, people contacting us with specific problems who would never have found us any other way.With business and budgets very tight just now, all enquiries are welcome. The website enquiries have led us into some interesting areas of business which Autus have expanded upon and helped to develop, especially natural stone cleaning for domestic clients.
Website development comprises of 3 core activities.
Graphic design
Technical expertise
Digital marketing expertise
All three must be present – but the correct balance of the three skill sets is also important.
Many websites are beautiful examples of graphic design but they fail to meet the web standards authority W3C requirements. Alternatively, some websites are so poorly optimised for search engines that they have very little exposure – and so have no chance of attracting viable customer visits.
An additional but vital consideration now is Responsive Design. If your web developer is not planning to include a mobile friendly responsive design in your website brief – you need to call us NOW.
It is a strategic priority within Autus to achieve the optimum balance of these skills.
Defining Website Objectives
Your website is an asset, a marketing tool. You should plan to achieve a healthy return on your investment (ROI). To do this it is important to define the objectives of the website – what exactly do you expect it to deliver?
Autus will guide you through this process
Analyse the target market – the website must be designed and structured to appeal to the target customers – and encourage them to act. This may be to contact you for more information, book a hire vehicle, or to purchase from your website. See E-commerce page for details of websites designed for online sales.
Recommend a website specification to meet the agreed objectives. This recommendation will be costed, covering the initial investment and also the essential ongoing cost of maintaining and improving its search engine position and general exposure.
When you choose Autus to develop your website we will discuss the graphic presentation with you and present to you examples of our interpretation of the brief.
Our marketing specialist will discuss with you the detail of the website text content. From these discussions he will craft up the website text to appeal to the target client and also the search engines. Appropriate website text content is a critical element in the search engine optimisation process.
When you have approved the graphic concept and the website text, we then bring the two together through the website structure. All Autus website structures are developed to be attractive and easy to use, appreciated by the search engines and technically strong.
Website Updating / Maintenance Service
At Autus we listen to the preferences and concerns of our current and future clients. Many people are disappointed with the updating service from their web designer. We encourage our clients to give us regular updates for their websites.
We have a member of staff dedicated to updating client sites promptly. This commitment to service level encourages clients to request regular updates, which in turn appeals to the search engines, giving improved exposure.
Website Redesign
Do you need to improve the performance of your current website?
Autus can undertake a comprehensive review of your current website and advise you on the best way forward regarding a redesign of your website.
Testimonials
