Topic Pages
If a client offers 3 services – air conditioning, refrigeration and ventilation, we will develop a page for each service and optimise for that service.
In the case of a service which is offered in a specific geographic location, such as Brentwood, we will include this as a keyword.
Thus we will have an Air Conditioning page.
The page tag will focus on Air Conditioning and Brentwood.
The H1 tag will be something like Air Conditioning Contractors Brentwood.
We will have section headings like:-
Air Conditioning Installation
Air Conditioning Maintenance
Air Conditioning Case Studies
We will add a summarising H3 tag at the foot of the page.
Inbound Links
In simple terms, Google views a link into your website as a ‘vote’ for it. If the link is from a website that Google rates well, it will value the link more strongly. Google is placing increasing emphasis on the importance of good quality links into a website, on the basis that this ‘off page’ activity is more difficult for web masters to manipulate.
Beware of Links Farms….!
On this subject, beware of SEO operators offering you 200 links if you join their link club. Google will recognise a rush of websites link to yours and will penalises your site for participating…! Often, the links will be from ‘Build For Links Websites’, which Google detests.
Build Domain Authority
Google is placing increasing importance on the Domain Authority of your website domain name and also the name of individual pages within your website. Domain Authority is grown primarily by acquiring inbound links from websites with high Domain Authority scores. Links going to pages within your website, as opposed to your home page, are known as deep links. It is recommended that you attract and accumulate as many good quality deep links as possible.
At Autus we discuss Domain Authority with our clients and encourage them to work collaboratively to promote each other where this is mutually beneficial.
For an analysis of your Domain and Page Authority, and to learn how we can help, call our Salford office now on 0161 278 22534.
Internal Links
Google appreciates links established within your website, to help it navigate its way around. So take every opportunity to introduce links between the different pages on your website, and add a site map in the process.
And Finally……
Ensure text is HTML
Google is ‘uncomfortable’ with certain forms of Flash animation. We still see many websites where the company name, business activity and even what should be the H1 tag, are embedded in Flash. Unless dealt with specifically in the website’s coding, the search engine will see only an image, not recognising the critical keywords in a prominent position on the website.
Call Us NOW to get Started
This is a broad summary of SEO, to give you a general appreciation of what is required to have your site placed prominently for the search phrases most appropriate to your business.
Call Autus now on 0161 278 2534 for free analysis of your website’s SEO status, or e-mail us, detailing your website address, to enquiries@autus.co.uk.
Simple, Practical Search Engine Optimisation Advice from Autus - SEO Specialists
Autus Web Design & Marketing, Salford, Manchester – Search Engine Optimisation, Google Positioning & Building Domain Authority. Keyword Density, Page Tags, H Tags, Inbound & Internal Link Building Explained.
Autus – Your Digital Marketing Partner. Call our Salford office now on 0161 278 2534
Responsive Design Websites for – Wigan, Salford, Bolton, Manchester, Yorkshire, North East, Newcastle, London, Essex Brentwood, Billericay, Chelmsford, Basildon, Southend
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