Rhinos Plant Hire
Rhinos Plant Hire is a large scale plant hire company operating in the South East of England. Rhinos are a very strong plant hire brand in Essex, Kent, Cambridgeshire, Bedfordshire, Hertfordshire and London.
Autus was recommended to Rhinos by a home improvement client based in Chelmsford. The initial requirement was for a serious upgrade to the SEO package. Rhinos had some visibility but were not strongly positioned on Google for hire products in many target locations.
Autus, in discussion with Rhinos’ management, has devised a marketing strategy for the company and is now firmly established on Google page 1 for all of the key target searches. We have in place a rolling marketing action plan which includes:
- Quality content development
- Rich content addition
- Press release programme
- Promotional agreements with leading construction industry websites
- A social media plan which complements the website and attracts a high level of enquiries
In 2017 we redesigned the website. In addition to creating a strong contemporary presentation, the SEO features built into the redesign assist in the further penetration of the website in highly competitive locations, including all areas of London, which is notoriously challenging to achieve,