Attracting visits from potential customers to your business website is a priority if your website is to prove its worth. Our clients report staggering results for their businesses once our bespoke search engine optimisation plan has been applied. Many companies are now run either wholly or partly, as e-commerce businesses [electronic commerce or EC], ensuring that customers across a wide spectrum may view and purchase products and services offered. A range of software is available to provide a seamless procedure, an extremely important factor where user experience is concerned. Time is an issue with most people these days, and a sluggish, unresponsive or confusing website system will cause customers to quickly click off and search elsewhere. Some of the significant advantages for your business of an e-commerce website, come as a result of speed of access, 24/7 accessibility and an international reach.
Magento is a content management system used for some of the biggest online merchants, which gives flexibility and control over design, content and functionality of e-commerce websites. Autus also use the incredibly popular WooCommerce facility in conjunction with WordPress when creating Responsive Design e-commerce websites. WooCommerce enables ground breaking versatility with its huge suite of plugins, and variety of feature rich themes.
Website Promotional Videos & Website Interactivity for Effective Customer Engagement
One of the strategies we use which comes high on the list of effective business promotion, includes the placing of website promotional videos, which give your business and website an added dynamic. The three main functions of this practice are, to bring an extra dimension to your products and services, boost the SEO quality of your website when published by Autus on YouTube and increase the time spent by visitors on your website. Google now takes into consideration the duration of website visits.
Website interactivity allows customers to become actively involved in your website whilst browsing, and will also help your website to gain valuable credit from Google. One example of this is demonstrated by a hair salon client of Autus, whose website has a question and answer function. Customers can type a question into the website about hair care, styles or any other related subject, and a qualified hair specialist will answer. This involves the customer returning to the site to check whether or not their query has been answered, which represents a process of Engagement. Another company which specialises in double glazing has a door selector section for its GRP Composite exterior doors. This easy and fun to use facility puts the customer in charge of designing their own bespoke door colours and styles.
Salford University Business Promotion Events, Website Video & Online Platforms
The University of Salford, Manchester is a renowned champion for the promotion of opportunities within the business arena, and holds regular events such as the recent Salford Business School’s Creative Entrepreneur 2014 – Next Generation. A day of masterclasses, workshops and panel sessions was scheduled at the Universities MediaCityUK campus, where local businesses and Business School students were able to discover and learn about the developing world of online business. Participants in the digital economy were encouraged to network and share experiences. There was plenty of advice on aspects of obtaining a positive internet presence, and discussions about the benefits for even small businesses with limited budgets, of video and online platforms.
The incorporation of social media in growing business was considered, along with subjects like Responsive Design, which ensures that e-commerce websites in particular are easy to negotiate and interact with from various mobile devices.
The incorporation of social media in growing business was considered, along with subjects like Responsive Design, which ensures that e-commerce websites in particular are easy to negotiate and interact with from various mobile devices.
Diverse Range of Businesses & Customers Benefiting from SEO, Greater Manchester
Greater Manchester as well as many other locations up and down the country has an abundance of businesses offering everything from building services to dog grooming. Autus Web Design & Marketing based in Salford, have numerous clients with companies offering all kinds of products like sheds, air conditioning systems and LED lighting, and services like swimming pool maintenance, medical, removals and interior design. These companies are located all over the UK, as well as in places like Salford, Bolton and Wigan.
Autus has been able to advise company managing directors, on the best course of action for their particular market. We provide a package of ongoing agreed measures unique to each client, designed to sustain online visibility, attract website visits and engage potential customers.
For more information
E-mail david@autus.co.uk or call 0161 278 2534.
Credit to SEOPlanter
