Responsive Design, Mobile Friendly Websites, Mobile Device, Smartphone & Tablet, Salford, Greater Manchester
Today marked a significant change in the way search engine giant Google ranks its search results, a change which favours mobile friendly websites. Google announced this algorithm change in February of this year, causing web hosts to go into overdrive in an effort to draw their clients attention to the issue. Companies are urged to consider a mobile friendly website which performs equally well whether viewed on a smartphone, tablet, laptop or desktop. Figures show that a substantial percentage of internet users access the web via a mobile device, and these numbers are increasing all the time.
One of the main problems with a website which is not mobile friendly, is that potential customers browsing the internet while on the move are generally impatient or in a rush. Even if they land on your old style website, chances are it will not display well on their mobile device. They will have to work to navigate swiftly, prompting them to click off and find a website which incorporates Responsive Design. This concept ensures that your website adjusts to whichever device it is being viewed on, giving a smooth and hassle free browsing experience. When the same website is seen on a desktop, again it will automatically sense this and retain a user friendly format.
Another important factor is that Google will take into account how mobile friendly a site is, and this will affect the sites rankings. Google has actually informed web hosts such as Autus, that it will be actively downgrading websites which are not mobile friendly! This means that people searching on a smartphone or tablet will see mobile friendly websites ranked higher than standard websites.
A recent Google blog stated:-
“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,”
This change is expected to cause a big impact, especially for companies who rely heavily on their internet presence. Some of the most high profile organisations have ensured that their website incorporates Responsive Design including The Whitehouse website in the USA.
As a web host with a finger on the pulse awareness of developments within the web design and marketing sector, Autus have the solution for each client. If you would like to know more about Responsive Design and what it means for your business, call Autus on 0161 278 2534